Survey Results

Visitor Survey Results

VISITORS RANK THE VACATION CHANNEL #1.

As an in-market influence on plans, visitors rank The Vacation Channel as #1 when compared to Billboards, Newspapers and all other broadcast media!

BRANSON VISITOR’S PLANS ARE FLEXIBLE. – 85% of non-tour visitors said their plans are FLEXIBLE when they arrive.

Nearly 50% of non-tour-group visitors have NO PLANS at all NEARLY ONE-HALF OF OVER-NIGHT VISITORS WATCH THE VACATION CHANNEL
Nearly one-half of visitors staying in the Branson area have watched and these numbers continue to trend upward.

VIEWERS IDENTIFY THE VACATION CHANNEL BY NAME

Unaided, over two-thirds identify The Vacation Channel by name.

VIEWERS JUDGE THE VACATION CHANNEL HELPFUL

An over-whelming majority consider our information to be helpful to most tourists.
VIEWERS WATCH FOR SIGNIFICANT PERIODS OF TIME.

Average viewing time of The Vacation Channel is nearly 25 minutes per viewing period. Over 20% watched 4 or MORE times during their visit.

– Source: Viewer ship Study, Montgomery Consulting Atlanta, GA Fall 2004

Residents Survey Results
MORE THAN 8 OF 10 BRANSON RESIDENTS REGULARLY WATCH THE VACATION CHANNEL.
TWO THIRDS OF LOCAL VIEWERS WATCH THE VACATION CHANNEL OFTEN.

About two in three viewers watch once a week or more and a substantial number watch DAILY
LOCAL VIEWERS WATCH THE VACATION CHANNEL FOR LONG PERIODS OF TIME.

On average, viewers watch for more than 30 minutes a session

THE VACATION CHANNEL INFLUENCES RESIDENTS.

More than half of the local viewers make leisure or real estate decisions based on The Vacation Channel’s information

LOCAL VIEWERS FIND THE VACATION CHANNEL INFORMATION HELPFUL.

Nearly 85% of the local viewers say The Vacation Channel provides information which is helpful in making their plans

THE VACATION CHANNEL VIEWERS RECOMMEND THE CHANNEL TO THEIR GUESTS AND OUT-OF-TOWN FRIENDS.

A majority of the viewers recommended The Vacation Channel to others